The magic question is what's "loyalty"? In the health and fitness industry thus far we have measured our programs performance and impact in following ways with the following results. We have seen up to a 15% improvement in referral generation, 8% increase in non-membership dues revenue and 5% improvement in annualized retention. We are currently compiling more measurable data on some of our clients who have instituted the program to impact healthy behaviors. Provided you agree that an increase in referrals & club spending and decrease in cancellations constitutes a "successful impact on loyalty" then YES we are seeing an increase. Thanks Joel, great question!

fitRewards is a customized referral and retention program that offers turnkey solutions in motivation, member loyalty, employee retention, and premium incentives. This program will motivate your members like never before. You can expect up to a 15% improvement in referrals, 8% profit center increase and 5% improvement in retention annually.

Each time a club member or employee completes a qualifying action, points are earned and easily deposited to their personal online fitRewards account, along with a congratulatory email sent to them. The points are redeemed online from your club's customized site and selective catalog of rewards, which includes brand-name quality merchandise, personalized embroidered club logo apparel and club services and merchandise.