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Membership pre-sell
Posted by Teresa from Norwalk, CT, US on March 2, 2008
We are opening a facility and want to know if it is wise to do a pre-sale on membership while the space is still being constructed months before the club actually opens. Will members buy the “idea” without actually seeing the space?
Pre-sale is in part determined by state laws (some states do not allow more than 60 to 90 days pre-sale before actual opening date, also require bonding and escrow on pre-sold memberships). In general, I believe a pre-sale should not be longer than 90 days.
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